Mission

To empower people to enjoy being in the kitchen and cooking on their own terms.
To inspire home cooks to enjoy making meals without hours of preparation and long lists of ingredients.
To deliver convenient and easy-to-use kits with healthy ingredients and delicious flavours, while keeping it high quality and affordable. What’s important to you is important to us!
To create food products with a minimum of waste, with an emphasis on recyclable items.
To “paste it forward” by donating to UNICEF, with plans to partner with school lunch programs and causes abroad.

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