• To empower people to enjoy being in the kitchen and cooking on their own terms.
    • To inspire home cooks to enjoy making meals without hours of preparation and long lists of ingredients.
    • To deliver convenient and easy-to-use kits with healthy ingredients and delicious flavours, while keeping it high quality and affordable. What’s important to you is important to us!
    • To create food products with a minimum of waste, with an emphasis on recyclable items.
    • To “paste it forward” by donating to UNICEF, with plans to partner with school lunch programs and causes abroad.